With the constantly evolving technological landscape, it is essential for digital marketers to remain in touch with specific strategies to ensure success. One aspect of your digital marketing strategy that should be a top priority would be integrating SEO practices as soon as possible. In this blog post, we will highlight the positive impact of implementing SEO in a timely manner, and why it is the secret sauce to marketing success.

The Clock Starts Now  

Unlike other digital marketing strategies such as posting on facebook or updating a website, SEO cannot gain awareness overnight. Let’s face it, the journey is long and beyond our control, attempting to train Google to find us based on keywords - at an optimal level, this still takes months to see the results. Therefore you should start thinking about your SEO strategy now - don’t wait until it's too late, because it’s not a walk in the park. 

SEO Steps - Breakdown 

SEO (Search engine optimization) is the practice of optimizing a website and its content to improve its visibility and rankings in search engine results pages (SERPs). It is essential to prioritize SEO immediately to reach your high intention audience, and keep competitors from gaining an advantage - in other words, get ahead to stay ahead. 

At Boston Digital, this is one of our top priorities to ensure traffic and awareness. We begin by conducting in-depth keyword research to identify relevant keywords and phrases that align with the clients’ target audience and business objectives - knowing your audience is key (no pun intended). Then we move on towards on-page optimization, optimizing various elements on a website to improve its search engine visibility. We optimize meta tags, headings, URL structures, and internal linking to ensure they align with target keywords and can efficiently move to the top. 

The next important step is content optimization. This is a critical component of SEO, as we provide content recommendations and optimize existing content or create new high quality content that is valuable to our client’s target audience. Next we ensure our technical aspects are in order, such as making sure site speed and mobile friendliness are all in order and do not hinder a website’s performance. These efforts gradually improve search engine rankings and organic traffic, creating a sustainable flow of targeted leads over time, therefore it is critical to start the process early. 

Finally, it is essential to monitor the performance of SEO efforts through analytics and reporting to analyze the effectiveness and optimize the strategy for better results - analyze, optimize, and repeat.

What’s the Big Deal?

SEO should be a priority, plain and simple. Not only does it boost organic visibility and traffic, but also gives you access to your audience with the highest intention and value - they want to find your website and are looking for what you have to offer, but you must work to meet them halfway through this process. Additionally, it is considered cost-effective, compared to other methods like paid advertising - a win-win. 

Another important reason why SEO is crucial to a brand’s success is that it helps build elements of trust and credibility with users. When a website appears at the top of organic search listings, it is usually perceived as more trustworthy, therefore they are more likely to click on it. Who wouldn’t want to be on top? It is time to get your SEO strategy up and running - although you might not see the benefits for a few months, it is essential to start now to ensure successful engagement and rewards for your company.