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In part one of this blog series, I discussed what type of marketing metrics resonate best with senior business leaders and why determining ROI is critical. In this blog, I’m focusing on the second set of vital metrics that marketers must be able to determine: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) and Marketing Originated Customer Percentage (MOCP).

Without specific, quantifiable business goals, your measurements will be seen merely as vanity metrics. Remarkably, the murkiness around which metrics best determine the overall impact that digital marketing activities (e.g., web, SEO and social media) have on customer growth, net new deals, the value of an order, as well as calculating overall ROI for marketing investments, still exists, even as this new media has matured. 

How do you cater to the Impulse Generation's fast decision making, constant connectedness, high expectations and short attention spans? We’re here to tell you it’s by building unique customer experiences within the digital landscape that innovate rather than imitate and instill value at every touchpoint.

Halloween isn’t just for avid trick-or-treaters and costume fanatics. It’s also a chance for food and beverage brands to stand out with limited-edition flavors and products. To give you a taste, we’ve selected a few brands that consistently capitalize on Halloween…