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Is the Impulse Generation a rejection of targeted marketing? Is it arguing that everyone should be uniformly targeted, rather than segmented and hyper-targeted? We’re here to tell you that the answer is a resounding “no.”

The banking industry has gone through a complete evolution. From bank tellers and ATMs to website portals and mobile banking, technology continues to influence the financial services landscape.

For as long as anyone can remember, marketers have segmented audiences based on age.  Up and coming generations – generally starting at age 18 and ending at 54 (and sliced and diced in between) – are the holy grail.  Driven by major lifetime milestones like graduations, marriages, first homes and childbirth, they are said to be most likely to spend the greatest on goods and services.  Traditional advertising followed this slice and dice model for decades.

It’s critical to segment B2B emails and keep them tailored to recipients in order to drive results. To help you effectively segment your B2B emails and boost conversions, follow the five tips in this blog.