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Instagram stories are becoming a quintessential tool to engage users and drive action, so it’s critical to leverage them to increase engagement from prospective students. To achieve this peak engagement, we’ve put together a guide to follow when posting Instagram stories.

A number of rules and regulations in life sciences means there’s a tough balance to find when sharing knowledge and staying compliant. But once the balance is found, blogging can be an invaluable way to create sharable content that positions your company as the industry expert. Here are three key reasons your life sciences company should have a blog.

Going to college can be an overwhelming milestone for many students – leading to many no-shows on the first day. However, schools have the opportunity to take an active role in summer melt season to retain more accepted students. Here are four ways your university can start nurturing accepted applicants and diminishing summer melt for this school year.
 

From compliance to conferences, check out some common mistakes pharmaceutical marketers are making and how to avoid them.