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SEO & SEM

SEO for the Impulse Generation

Digital marketing mainstays, like UX and paid digital advertising, have been driving home the importance of personas and age-based segments for years. But in today’s mobile and smartphone-obsessed “Impulse Generation” – where people of every age group, gender, and interest digitally behave the same way –  marketers need to focus more on the commonalities that far outweigh the differences. 
Students on Social Media

What Are This Year's Hot Channels for Reaching Students?

Business on Mobile
Content Marketing

Why B2C Tactics Work in a B2B World

Regardless of profession, we all consume information the same way – through personal channels and, increasingly, in small content vignettes. Sure, we might belong to professional communities catering to our specific areas of expertise and professional interest. But we come to those forums and communities already steeped in the behaviors of a B2C world.
New Year's resolutions
Digital Marketing

BD’s New Year’s Resolutions List

We all need a boost this time of year. With the rush of the holidays, longer (and darker) days, and a constant array of cookies in the office, it’s hard to find motivation during the winter – especially when it comes to checking off a list of resolutions.
Digital Marketing Teaser
Digital Marketing

Digital Marketing: What Does It Really Mean?

Digital Marketing: The phrase marketers, brands and businesses use constantly. A phrase that carries so much weight—and yet, so much confusion. 

We are Boston Digital

We’re a tribe of tech and marketing fanatics helping brands find their Digital Mojo. We’re driven by untapped insights, high-tech experiences, and outcome-driven design to crush your marketing goals.