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Introducing: The Impulse Generation
Digital Marketing

Introducing: The Impulse Generation

For as long as anyone can remember, marketers have segmented audiences based on age.  Up and coming generations – generally starting at age 18 and ending at 54 (and sliced and diced in between) – are the holy grail.  Driven by major lifetime milestones like graduations, marriages, first homes and childbirth, they are said to be most likely to spend the greatest on goods and services.  Traditional advertising followed this slice and dice model for decades.
teaser

Tweet Twist: The Evolution of Twitter

Twitter serves a much different purpose now than it did a few years ago. When it was founded in 2006, Twitter was a medium to share daily status updates with friends and acquaintances. But Twitter has evolved into a PR-infused media outlet – keeping news headlines and stories front and center on everyone’s feed. 
Teaser CRO
Strategy and Research

3 Ways to Optimize Your Website for Conversions

We know that making any type of change to your website can be daunting. But what if we told you that making even slight changes could garner massive results? And these results could optimize much more than you think. We’re talking about the jam-packed term: conversion rate optimization.
customer metrics
Analytics

Using Customer Metrics to Prove Marketing’s Business Value: Part 2

In part one of this blog series, I discussed what type of marketing metrics resonate best with senior business leaders and why determining ROI is critical. In this blog, I’m focusing on the second set of vital metrics that marketers must be able to determine: Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) and Marketing Originated Customer Percentage (MOCP).

We are Boston Digital

We’re a tribe of tech and marketing fanatics helping brands find their Digital Mojo. We’re driven by untapped insights, high-tech experiences, and outcome-driven design to crush your marketing goals.