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As we get closer to the widespread adoption of 5G, it’s essential to start thinking about what this network will mean for the future. How will it change our lives? How will it rock the marketing world and allow us to deliver elevated campaigns to our target audiences? Let’s review.

As marketers, we often get wrapped up in how digital has shaped customer relationships with brands. We view it as a transactional channel for reaching and engaging with prospects, a mechanism for driving results, or merely a line item on a media budget. What we often overlook is arguably the most important piece — how technology affects our relationships and the choices we make. 

To keep up with consumers’ need for speed, there’s another generation of connectivity on the horizon. With 5G, there will be an entirely new level of wireless connection, unlike any generation before it.

The internet has gone through a complete evolution. What once seemed to be a unifying force, designed to bring the world closer, is now evolving into a potentially disparate network – controlled by competing interests and opposing perspectives.