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In B2B, it’s all business (literally). The need for B2B marketers to share a vast amount of information at once can lead to dense, technical content that’s as boring for consumers to read as it is for marketers to write. While it’s not always possible to shave out critical details, you can make content more engaging for your audiences using infographics.

Is the Impulse Generation a rejection of targeted marketing? Is it arguing that everyone should be uniformly targeted, rather than segmented and hyper-targeted? We’re here to tell you that the answer is a resounding “no.”

Boomers are no strangers to radical cultural shifts. They witnessed the move from radio to TV, from black and white to color and from car phones to smart phones. While they may use technology differently than their generational counterparts, they're still very much a part of the impulse generation. Here's why:

For as long as anyone can remember, marketers have segmented audiences based on age.  Up and coming generations – generally starting at age 18 and ending at 54 (and sliced and diced in between) – are the holy grail.  Driven by major lifetime milestones like graduations, marriages, first homes and childbirth, they are said to be most likely to spend the greatest on goods and services.  Traditional advertising followed this slice and dice model for decades.