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The internet has gone through a complete evolution. What once seemed to be a unifying force, designed to bring the world closer, is now evolving into a potentially disparate network – controlled by competing interests and opposing perspectives.

The unification of four generations into one device-driven Impulse Generation is the evolutionary byproduct of our ever-growing infatuation with connectedness. We just can’t seem to put our phones down. 

We’re bombarded by distractions every day. Whether a notification on our phones, a ping on our desktops or a vibration on our Apple watches—there are endless distractions that shift our daily routines. It’s the price of being able to watch TV, FaceTime our friends, and locate the nearest Dunkin' (or Starbucks) all at the same time.

Influencer marketing has become one of the most dominant forces in digital marketing today. Consumers are no longer convinced by scripted actors or generalized advertisements; instead, they’re swayed by the opinions and experiences of credible influencers. But before you can leverage influencers to grow your brand, you must identify the best ones for the job. That’s why we’ve put together a guide to help you find impactful influencers for your brand today: