Do you have a need for leads? Are you struggling to figure out why you cannot generate them? Gaining a prospective customer’s attention (and keeping it) is no easy task. To help you improve your strategy and gain more leads, we’ve captured today’s lead generation best practices into our infographic below, including attracting through content, creating a distribution strategy, and simplifying lead capture forms. Follow the do’s (while avoiding the don’ts), and you’ll start seeing success with your own marketing campaigns.


Infographic about the do's and don'ts of capturing leads on your website

The Transcript from the Infographic

Lead Generation is no easy task. Drawing leads to your website, having them take some form of action and return back for a second visit can sometimes be harder than expected. **What is a company to do?** Boston Digital has some crucial tips that act as our Do’s and Don’ts of Lead Generation that we think can help guide you to successful leads.


Attract with Content

– Content marketing is a great way to attract visitors. By utilizing a blog, your site can rank higher and more often in search engines, which can result in more traffic and more leads. Use high-value offer content like white papers as incentive to capture leads.

Distribution Strategy

 Develop a distribution strategy to draw potential leads to your landing page. Write blog articles, create infographics, produce videos, and more to attract visitors and include a link to your landing pages.

Explicit Details

–Always explain to users what they’ll receive in exchange for filling out a form. For contact forms, let users know when or how a representative from your business will be in touch. 

Feedback and Analytics

– Do use thank you pages. Thank you pages communicate to user that the form has been submitted and allow you to explain what the user should expect next. If you’re tracking goals through analytics, you can also use thank you pages to trigger conversions.

Social Promotions

– Utilize social media. It is a powerful took that can be used for promoting your content. Through social media, you can promote related hashtags to find targeted audiences and draw in more potential leads.


Forgetting Older Content

– Do no forget about older content. Look back through your archives for evergreen content, which you can repurpose and reuse. Go back through older blogs and find ways to improve keywords, calls to action, or stats. Do not forget to keep content fresh.

Multiple Calls to Action

– Do not include more than one call to action per landing page. Keep the visitor’s focus by providing only content that reinforces your one goal. Remove unnecessary links like the navigation.

Too Many Questions

– Do not overwhelm visitors by asking too much. Only ask for information based on the phase of the buyer’s journey (Pre-MQL vs. MQL vs. SQL). Use progressive profiling to gain deeper insights with return visitors.

Ending the Conversation

– Do not end the conversation. Always include a call to action to keep the user engaged and moving forward. For content downloads, offer a secondary piece of content. For contact forms, ask users to follow your business on social media.


 – Do not spam social media with your lead gen content. Too much self-promotion will turn potential leads off. A good rule to follow: Balance your posts with around 80% educational and helpful posts, and 20% self-promotion.

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