Business Situation: Verve sought out Boston Digital to deliver the next generation of vervetx.com. Their objectives were to achieve a holistic, audience-centered solution that meets users in the context of their needs while conveying and communicating the mission and values of Verve Therapeutics.
Our Solution: Our expert team crafted a multifaceted experience for diverse audiences aimed at inspiring and igniting emotional impact. By weaving Verve's people, mission, and values into captivating visual design, we generated excitement and trust in their innovative science
How We Did It
- Created an adaptable digital experience for diverse audiences
- Developed engaging designs that spark inspiration and emotion
- Fostered enthusiasm for Verve's scientific advancements and organizational growth
- Educated users on gene editing potential in therapeutics and highlighted Verve's mission, culture, and values
- Shifted to Drupal for improved site management and broader scalability
- Built a flexible, component-based architecture and created visually appealing responsive themes
- Developed a sleek, user-friendly interface and implemented a dynamic sitemap with SEO optimization
- Conducted stakeholder interviews and organic search audits, complete with competitive evaluations for specific strategy recommendations
About Verve Therapeutics
Verve aims to revolutionize cardiovascular disease treatment through gene-editing medicines, combining modern biomedical breakthroughs for improved longevity and vitality. Their innovative approach focuses on providing single-course treatments to improve the lives of those affected and at risk.
Partnering for a digital-first future
Our approach focused on developing an adaptable experience targeting various audiences and incorporating Verve's core values and mission into captivating visual design. We aim to inspire and educate users while showcasing Verve's market potential and promoting trust in their groundbreaking science. Our tactics involve implementing a well-organized, visually appealing, and easily navigable website using component-based architecture for flexibility.
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