Valley National website

Solution

  • Refreshed the look and feel to appeal to a breadth of prospective customers and to visually represent Valley’s digital transformation
  • Improved site navigation to help visitors quickly find products and content that relates to their needs
  • Implemented site tools to filter content based on the life stages of users and their unique needs
Valley National
  • Consolidated multiple websites and utilized a new localization function to serve up region-specific content for target audiences
  • Enhanced the “Find a Branch” section to create a better user experience across all devices and included a “Remember My Zip Code” function for convenience
Valley National

Outcomes

Arrow Up

68%

increase in visitors coming from phones and tablets

Arrow Up

38%

increase in number of pages per session

Arrow Up

11%

increase in organic traffic in the first 6 months post launch

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