• Developed a social media strategy incorporating a paid campaign to drive followers and an organic strategy to keep followers engaged long-term. 
  • Created paid social campaigns targeting risk managers with industry specific thought leadership, designed to draw them to the Liberty Mutual Viewpoint content hub. 
  • Provided quarterly LinkedIn campaign creative and editorial calendars with curated articles.
  • Architected immersive related topics and articles sections to encourage continued engagement from readers.
  • Designed customizable persona pages that allow the Liberty Mutual Team to control content hierarchy and prioritization.
  • Conducted a comprehensive SEO audit to recommend content formats and themes for Liberty Mutual’s thought leadership that would engage viewers and create return visitors.
  • Used keyword mapping to craft headlines and article content that addressed the needs of Liberty business audiences and encompassed the key terms they’re searching for. 


Arrow Up


increase in sessions

Arrow Up


increase in returned users

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