Outcomes

Arrow Up

75%

increase in organic sessions YoY

Arrow Up

553%

increase in followers from organic LinkedIn campaign

Arrow Up

69%

increase in users YoY

H1

Solutions

  • Developed a social media strategy incorporating a paid campaign to drive followers and an organic strategy to keep followers engaged long-term. 
  • Created paid social campaigns targeting risk managers with industry specific thought leadership, designed to draw them to the Liberty Mutual Viewpoint content hub. 
  • Provided quarterly LinkedIn campaign creative and editorial calendars with curated articles.
H2
  • Architected immersive related topics and articles sections to encourage continued engagement from readers.
  • Designed customizable persona pages that allow the Liberty Mutual Team to control content hierarchy and prioritization.
  • Conducted a comprehensive SEO audit to recommend content formats and themes for Liberty Mutual’s thought leadership that would engage viewers and create return visitors.
  • Used keyword mapping to craft headlines and article content that addressed the needs of Liberty business audiences and encompassed the key terms they’re searching for. 

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