Outcomes

75%

increase in organic sessions YoY

553%

increase in followers from organic LinkedIn campaign

69%

increase in users YoY

H1

Solutions

  • Used personalization tactics to serve unique content to users based on their past behaviors and predicted personas.
  • Architected immersive related topics and articles sections that encourage continued engagement from readers.
  • Designed customizable persona pages that allow the Liberty Mutual Team to control content hierarchy and prioritization.
H2
  • Conducted keyword mapping to ensure that headlines and article content addressed the needs of Liberty business audiences and encompassed the key terms they’re searching for.
  • Refreshed branding with the introduction of distinctive colors and a sophisticated look and feel.
  • Executed paid and organic campaigns on LinkedIn to drive followers and increase audience engagement.

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