Outcomes

1.5

minutes on average spent on the Where to Buy page

82%

increase in new users YoY

115%

increase in new mobile users YoY

Screenshot of recipes page on FAGE website

Solutions

  • Conducted extensive UX research to dive into what makes each dairy product unique
  • Applied our UX findings and research to validate what nutrition information users seek, including calorie and sugar count, and GMO-free ingredients
  • Created filters on the Recipes page, allowing users to easily search and navigate to a suite of recipes using FAGE’s ingredients
Screenshot of history page on FAGE's website
  • Illustrated the company’s heritage in the “Our Story” section to validate their extensive, leading position in the dairy industry
  • Collaborated with FAGE to create a new vision for the design, appealing to audiences through captivating imagery, close-up videos, and clean typography
Screenshot of history page on FAGE's website
  • Integrated FAGE’s social feed to expand their digital reach, giving users another channel to view FAGE products and engage with the brand  
  • Built the new site on Drupal 8 to personalize the experience for users, no matter where they’re located or what device they’re on
  • Launched a new Where to Buy page, allowing users to select FAGE products, search their zip code, and find stores located near them

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