Agero's vertically integrated dispatch platform provides transparency and clarity to keep all parties in the loop during roadside events. Their products and services are informed by deep industry expertise, a key differentiator that we knew would be important to highlight. We also determined that their site needed to better target their core audience to scale with their growing business and penetrate new industry verticals.
We partnered with Agero to create a modern site with streamlined UX, optimal flexibility in design, and a robust content strategy, transforming their online platform into an easy-to-use, maintainable, engaging, dynamic resource that strengthens their images and drives business.
Sleek look & feel
We developed a modern, engaging, aesthetically pleasing site that showcases Agero's impactful story, innovative products and services, and status as an industry leader. We helped modernize their overall look by transitioning from a text-heavy homepage to a visually appealing design with a sleep infographic and chart featuring key facts and figures about their unmatched digital driver assistance.
The new homepage puts their vertical-specific marketing front and center, aligning prospects with their customer journey. Using rich images, videos, and infographics, we implemented a more visual storytelling approach to make their site informative and relatable for customers.
Fluid brand experience
Aiming to satisfy the needs of multiple audiences, including existing clients, prospective clients, industry professionals, service providers, and recruits, our team overhauled the entire structure of the site. The new site streamlines the overall user experience, with a site map that makes pathways clearer and allows prospects to easily navigate between pages for a more fluid brand experience. We incorporated front and center calls to action to give prospective customers many opportunities to advance toward the next step in their journey.
With increased flexibility in website design, Agero is now able to reach out to multiple audiences and verticals simultaneously. This new site will enable Agero to strengthen its image as an industry leader and promote its wide product portfolio and provider network.
Consistent emotive content
We worked with Agero to create a content strategy that ensures consistent messaging and sustains their brand image as the most experienced, exciting, and bold choice in the entire roadside service industry. We focused on the key role Agero products play in connecting companies and drivers in need by developing messaging that taps into the emotions of Agero prospects.
We worked with the Agero team to craft a guidebook with their voice and tone, core statements, audience definitions, and style guidelines. Within the guidebook, we created sections that included keywords, messaging, and value propositions for each of Agero’s different industry specific audiences.