The common ground between Gen Z, Millennials, Gen X and Boomers.
For the first time in history...
all four generations have buying power. This has led to a boom in Generational Marketing, which places an exaggerated focus on age, while neglecting consumer behavior.
We are no longer four siloed generations, but one technology-driven, device-defined generation.
- Gen Z
- Gen X
The Impulse Generation
Every age group has been reprogrammed by the internet and mobile to behave in the same way.
They are in need of quick satisfaction. They cannot—and will not—wait.
They are attached to their devices, especially mobile.
They expect hyper-relevant content delivered in their favorite formats.
They're easy to distract and hard to engage.
Ways to Reach Them
Success in digital means following patterns, understanding needs, and delivering a custom experience that moves people through a journey.
Understand the commonalities that unite your audiences to inform persona segments, journeys, messaging & design.
Create a story that transcends across people & placements to incite a desired behavior.
Serve consumers specific content & creative across their unique persona journey.
Develop platforms & engagement that align your goals & future audience needs with next gen technology.
Why It Matters
Catering to the Impulse Generation is critical to success in today’s digital marketplace. To effectively capture them, you need to understand them.
only engage with customized content
Consumers form an opinion about your website in.05seconds
ignore content displayed incorrectly on their device
On average, consumers will be on their smartphones5hrseach day