Zildjian is the oldest, leading cymbal maker in the world. Zildjian cymbals continue to lead the industry by finding their way into the drum kits of acclaimed musicians such as Dave Grohl, Travis Barker, and Ringo Starr. Zildjian partnered with Boston Digital to build a digital strategy that not only increased brand awareness but also created a niche for inspiration.
Considered the heart of every rock band, the drummer drives the beat of the songs we love the most. At concerts, he also has the best seat in the house.
To connect with Zildjian’s younger audience, we capitalized on the drummer’s unique perspective with the hashtag #drumPOV. Zildjian’s new hashtag inspires fans to tag social content and images that bring to life the drummer’s one-of-kind perspective.
In the redesign of zildjian.com, we also brought the drummer’s POV to the forefront with larger-than-life, full-screen videos that stream on the website’s homepage. The site welcomes visitors with stunning video of drummers rocking hard during shows on drum kits featuring Zildjian’s incredible cymbals.
#DrumPOV creates a firsthand experience that enables viewers and customers to fantasize about owning their own set of Zildjian cymbals.
