For more than 100 years, Wolf & Co. has been one of the top regional certified public accounting firms in the Northeast. Wolf & Co. teamed up with Boston Digital to strengthen its digital strategy by generating more qualified leads and increasing its service offerings with current clients.
To serve Wolf & Company’s many different industries and services, we created a content marketing strategy that attracts prospective clients through niche segments.
We devised a framework for Wolf & Co. to repurpose existing content into a four-phase nurture program. We then used the marketing automation platform HubSpot to create the workflows and system for deploying an automated email drip campaign.
Our strategy not only ensures we’re capturing leads at all phases of the buyer’s journey, it also shortens the sales cycle for Wolf & Co. and increases conversion rates.
