Instagram stories are becoming a quintessential tool to engage users and drive action, so it’s critical to leverage them to increase engagement from prospective students. To achieve this peak engagement, we’ve put together a guide to follow when posting Instagram stories.

Going to college can be an overwhelming milestone for many students – leading to many no-shows on the first day. However, schools have the opportunity to take an active role in summer melt season to retain more accepted students. Here are four ways your university can start nurturing accepted applicants and diminishing summer melt for this school year.
 

By utilizing several different, unique channels to share videos, you’ll keep your school top of mind during every student’s online visit. To give you some ideas, we’ve compiled a list of six ways to share your video content to stay in the minds of students during their search.    

Parents are more involved in the college process than ever before, staying active and engaged during every step of a school search. Here are four key tactics to keep in mind when marketing your college to parents.