• Created a navigable admission process online to resonate with all audiences within Wentworth’s umbrella of programs 
  • Designed a site to show, rather than tell, the Wentworth experience through student, faculty, alumni, donor and employer success stories
  • Motivated prospective students to enroll and alumni to donate through inspiring imagery and videography

Tailoring Content Through Personalization

With so many audiences coming to the Wentworth site looking for a tailored experience and diversified content, we implemented a personalization strategy that would give visitors a more customized view of their website. The personalized layout collects data and behaviors from visitors, refining the content and giving the viewer an experience built around his or her individual needs and questions.


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