Outcomes

13%

decrease in mobile bounce rate two years post-launch

25%

increase in time spent on Careers page two years post-launch

9%

decrease in direct traffic bounce rate two years post-launch

Screenshot of Eze homepage

Solutions

  • Implemented an “Insights” section to promote invaluable thought leadership pieces and provide an educational experience for various users
  • Conducted a site audit to implement SEO best practices for future digital growth and improved search rankings
Screenshot of information page on Eze website
  • Devised a unique content strategy with existing content and other digital resources to better highlight Eze as an industry thought leader
  • Collaborated with Eze’s team to give their audiences tailored, individualized experiences with Eze’s products and technological know-how
  • Created a robust digital ecosystem with various digital marketing tools to engage various audiences and stimulate new business

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