• Improved find-ability and search-ability of programs
• Created compelling calls to action to increase conversions
• Streamlined application process
• Created a strong alumni presence online
• Implemented centralized calendaring system for events
• Developed robust faculty sub-sites

Streamlining Conversations for Success

Like every higher education institute, an easy application process for prospectives is paramount to the success of Simmons College. Our team focused on a user-centric approach to streamlining the way in which prospects applied through the website. Our strategic enhancements included:

• Placing academic programs of interest on almost every page across the site
• Featuring program requirements, overviews of courses, successful alumni stories, and compelling graphics to increase engagement
• Strengthening calls to action to entice prospectives to apply