F1

Solutions

  • Improved find-ability and search-ability of programs
  • Created compelling calls to action to increase conversions
  • Streamlined application process
  • Created a strong alumni presence online
  • Implemented centralized calendaring system for events
  • Developed robust faculty sub-sites
F2

Results

Streamlining Conversations for Success

Like every higher education institute, an easy application process for prospectives is paramount to the success of Simmons College. Our team focused on a user-centric approach to streamlining the way in which prospects applied through the website. Our strategic enhancements included:

  • Placing academic programs of interest on almost every page across the site
  • Featuring program requirements, overviews of courses, successful alumni stories, and compelling graphics to increase engagement
  • Strengthening calls to action to entice prospectives to apply
Wide

Outcomes

Arrow Up

19%

increase in enrollment

Arrow Up

40%

increase in tuition & fee revenue

Arrow Up

27%

increase in alumni engagement

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