• Delivered an intuitive user experience and upgraded site navigation for easy browsing.
  • Architected categorized tables that allow clinicians and geneticists to quickly and easily find the products they’re looking for with the click of a button.
  • Called out who PerkinElmer Genomics is with templates for “About Us” and “Our Team” sections.
  • Refreshed the brand by creating a new brand book, introducing purple into their color palette and redesigning their logo.
  • Designed PowerPoint presentation templates and sell sheets to ensure they had the sales materials necessary to match their brand’s new look and feel.

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