Bringing Brand Brilliance Forward
Moderna partnered with Boston Digital to help stimulate audiences online using exciting content, a unique pipeline, and a glimpse into medicine development.
Outcomes
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52%
increase in site users
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112%
increase in direct traffic
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25%
increase in page views
Solutions
- Built an easily accessible, modernized pipeline for audiences to learn more about the progression of individual medicines, from development to funding, along with extensive descriptions about each.
- Highlighted the efforts and constant dedication from the Moderna team through company photography and information
- Created and integrated engaging, relevant content such as video, photography, and copy throughout the site to communicate Moderna’s forward-thinking medicines in a multi-dimensional way
- Created a microsite to track their progress on developing a COVID-19 vaccine
