Mindwise Innovations

Healthcare / Digital Experiences

Innovating for Digital Success

Formerly known as Screening for Mental Health, MindWise Innovations came to Boston Digital to build a new digital ecosystem that would accurately embody their refreshed brand. We worked hand-in-hand with the MindWise team to transform their online identity, improve their e-commerce experience, and drive engagement with their audiences - closing the gap for people who need help in this field.

Solutions

Restructured the website with a product-focused taxonomy to allow users to easily find the products fit for their resource needs with information that supports their decision-making
Integrated the new digital ecosystem with their existing e-commerce platform to provide a clear path to find products on the main site, without having to navigate to another website

Added a cart feature that allows users to leave and return without losing any saved information
Conducted a light content audit to identify content gaps and build recommendations for the future
Suggested content best practices and curated a positioning statement that MindWise Innovations can start using to authenticate their refined brand and messaging

Screenshot of informational page on MindWise website

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Healthcare / Digital Experiences

Innovating for Digital Success

Solutions

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