Screenshot of MindWise ecommerce page

Solutions

  • Restructured the website with a product-focused taxonomy to allow users to easily find the products fit for their resource needs with information that supports their decision-making
  • Integrated the new digital ecosystem with their existing e-commerce platform to provide a clear path to find products on the main site, without having to navigate to another website
Screenshot of MindWise offerings
  • Added a cart feature that allows users to leave and return without losing any saved information
  • Conducted a light content audit to identify content gaps and build recommendations for the future
  • Suggested content best practices and curated a positioning statement that MindWise Innovations can start using to authenticate their refined brand and messaging