Outcome

47%

increase in users YoY

56%

increase in sessions YoY

19%

increase in session duration YoY

MCRA1

Solutions

  • Completed a full SEO audit, identifying content gaps, keyword opportunities and technical improvements that would boost MCRA’s overall ranking.
  • Conducted in-depth keyword research to uncover additional words and phrases MCRA could own in the medical device CRO space.
  • Implemented on-page SEO and metadata updates to create an environment conducive to search engine crawling.
MCRA2
  • Transformed the text-heavy Therapy Specialization page into a pillar page with several sub-pages, each representing a therapeutic specialty.
  • Further developed the topic cluster model by cross-linking their pages for more domain authority.
  • Fixed coverage errors, broken links and made broader technical updates to ensure site health.

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