Through a collaborative client process, we helped Loftware create a cohesive voice that amplified their new identify. We conducted many stakeholder interviews globally to learn what was special about both companies that should be preserved in the updated, united brand. The new corporate identity, which highlighted the company’s vision “to enable companies of all sizes to digitally transform their business and revolutionize their supply chains,” included a mission, strategy, visual brand, and core values that reflected the spirit of the combined organization.
Loftware also took this opportunity to modernize their look. We created a new logo and other branding assets, including a comprehensive brand book to provide cohesion and direction into the future.
“As part of our new organization, we wanted to redefine our identity including a new look and feel to accurately reflect our future vision, strategy, and direction. We believe this new brand captures the true essence of Loftware – bold, modern, global, and innovative, while embracing the personality, humanity, and diversity of the company,”