Outcomes

267%

increase in leads on mobile YoY post-launch

18%

increase in Chinese-speaking traffic YoY post-launch

30%

increase in Indian traffic YoY post-launching

Feature 1

Solutions

  • Conducted extensive research, including over 30 stakeholder interviews, to get a full understanding of the pain points experienced by each of their geographic locations
  • Localized website content across disparate microsites to provide a cohesive experience for users regardless of geo location
F2
  • Architected a dynamic partner tagging system to allow users to search L.E.K.’s thought leadership pieces by the partner who authored them
  • Created modernized, easily navigable user experience to provide visitors with a natural flow
  • Implemented SEO best practices throughout the site to elevate search ranking and drive more organic traffic

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