Founded in 1945 as The Protestant Guild for the Blind, The Guild for Human Services has undergone many transformations to become the multifaceted organization it is today. They came to Boston Digital to completely refresh their brand messaging, with a new website that accurately reflects the organization’s current mission while meeting the highest levels of ADA compliance.
Solutions
Updated the color scheme for The Guild with a high contrast version of the site to accommodate individuals who have visual impairments
Created a simple, straightforward design without elements like gradients or dropdown menus to meet the guidelines of a Level AAA compliant website
Ensured that all of the website videos are linked to a sign language version and accompanied by a transcript for users who may be hard of hearing or need to use a screen reader
Added updated media to their website, including video and photography that spotlights their dedicated staff and students
Included a blog to highlight the organization's success, allowing users to filter by topic to create a seamless, educational experience
Crafted a custom "Our History" page that tells the story of The Guild's past through a simple, easy-to-follow timeline
Strategized the color and placement of The Guild's "Donate" CTA button to captivate and motivate visitors
