Solutions Image


Traditionally, Five Star's marketing efforts focused primarily on bottom-funnel leads. To expand the company's online reach, we built a strategy to dramatically increase top of funnel leads through strategic paid campaigns. Once the leads were in Five Star's marketing ecosystem, we guided them down funnel with nurture campaigns and a precise content strategy.

Image 1

Our Tactics

  • Used social media, particularly Facebook ads, to nurture qualified leads towards relevant pieces of content that highlight the quality of Five Star Senior Living’s communities and services.     
  • Partnered with HubSpot to create nurture campaigns designed to engage prospects and score their activity, ensuring that only the highest quality leads were moved to Salesforce. 
  • Created a personalization campaign targeted at visitors that previously visited a Five Star community page to motivate them to return and schedule a tour. 
  • Provided ongoing tracking, optimization, and iteration to improve the quality and performance of the campaigns. 
Image 2

Our Content

  • Identified target personas  
  • Created an award-winning series of viral videos that showed the daily life of the residents as they tried virtual reality and played with puppies. 
  • Created a series of educational books for one of Five Star's primary personas and continued to nurture all new leads through the funnel by deploying a personalized email marketing strategy.  


Arrow Up


increase in conversion rate for Facebook ad campaign

Arrow Down


decrease in cost per lead for Facebook ad campaign

Arrow Up


increase in website traffic

Related Blog Posts