Outcomes

208%

increase in organic One Care leads four months post-launch

257%

increase in organic Senior Care leads four months post-launch

430%

increase in total Senior Care leads

Screenshot of CCA website

Solutions

  • Streamlined the user experience to ensure seamless navigational pathways to information
  • Provided a modern look and feel that captures CCA’s superior quality and service to members and providers
  • Introduced a clear call to action strategy to prompt quick and easy action from users
Screenshot of member story from CCA website
  • Incorporated an enlarged text option to accommodate to the needs of the aging audience and visually impaired users
  • Created a Spanish translation version of the website through a top nav toggle to better serve prospects and members whose first language is not English

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