Outcomes

88%

increase in website traffic

98%

increase in page views

317%

increase in social traffic

Feature 1

Solutions

  • Employed advanced website personalization to cater to visitors’ geographic locations and buyer’s journey stages
  • Implemented compelling calls-to-action to effectively guide users down the marketing funnel and convert them into leads
F2
  • Architected a resource library and insights section that showcases Charles River’s industry expertise through valuable thought leadership
  • Illustrated the importance of their people by weaving employee stories throughout the digital ecosystem to establish personal connections with visitors

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