Carlton Fields

Personalized the website to ensure every user is served attorney information based on their own specific legal needs
Revamped attorney bio pages to demonstrate associates’ relevant experience and personality
Built an advanced search functionality with an intuitive navigation to help users easily find attorneys and consultants in various practices
Migrated over 4,000 publications to educate users and bring Carlton Fields’ thought leadership forward

Conducted an in-depth content audit and recommended keywords for top pages to improve search engine optimization
Constructed content-rich pages with related case studies, articles, news and events to validate Carlton Fields’ experience
Improved the call-to-action strategy to ensure users have a consistent opportunity to engage and convert
Analyzed competition in the saturated legal market to accurately reflect Carlton Fields’ brand and position in the digital landscape

Outcomes

45%

11%

23%