Outcomes

567%

increase in conversions YoY post-launch

69%

decrease in bounce rate YoY post-launch

41%

increase in users YoY post-launch

Screenshot of navigation on Cape Cod 5 site

Solutions

  • Conducted multiple eye-tracking usability tests to improve the website’s usability for a simpler, more effective navigation
  • Avoided stock imagery on the website and opted for photography of real people within the community to create an authentic digital experience  
  • Created a “Community Stories” page to showcase Cape Cod 5’s latest work with local charities and community events to echo the significance of the Massachusetts community
Screenshot of mortgage payment calculator on Cape Cod 5 site
  • Strategically placed thought leadership resources, complete with articles, calculators, and reports throughout the website to ensure users have access to a wealth of credible, trustworthy information
  • Built a designated online banking login to guide existing users on a seamless path to their personal, secure account information

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