F1

Solutions

  • Followed new brand standards to craft a clean and elegant design that reflects their sophisticated brand 
  • Held multiple stakeholder interviews to accurately portray Cambridge Trust’s brand online
  • Restructured the calls to action to prompt users to get in touch or visit an office 
  • Introduced a thought leadership section with finance-related articles to allow users to stay informed and aligned with their financial goals and validate Cambridge Trust’s credibility in the financial space
F2
  • Showcased their private banking and wealth management content resources to highlight their evolved brand and vision
  • Developed a robust content strategy to build messaging that resonates with their redefined audiences – ranging from young entrepreneurs and investors to retiring baby boomers
  • Built a location finder to enable users to quickly search and locate an office closest to them
1
2
3

Outcomes

Arrow Up

42%

increase in website leads (form fills)

Arrow Up

28%

increase in organic traffic

Arrow Up

18%

increase in time on site

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