decrease in bounce rate
increase in keywords ranking on page 1
increase in "projects" page views
- Developed a best-in-class digital ecosystem that directly generates and nurtures leads for Black & Veatch by surrounding the audience with the right set of touch points and content to drive conversion.
- Created a comprehensive careers portal to attract top talent to the company
- Built a unique, engaging layout and user experience that showcases Black & Veatch’s wide array of projects
- Highlighted the balance between projects and the surrounding communities to express Black & Veatch’s dedication to creating a positive impact on the people directly affected by the company’s work
Building a Lead Gen Machine
The main goal of the Black & Veatch digital overhaul was to build a lead generation and nurture strategy tailored to the unique needs of Black & Veatch’s audience. Our team strategically implemented high-value content across the site to engage prospective clients in the right place at the right times. This content highlights the importance of quality for all of Black & Veatch’s work.
This simplification of content not only catches the viewer’s eye but helps show that Black & Veatch is moving toward something bigger within the EPC industry; impactful, individualized projects with meaning and purpose.
The new Black & Veatch site is built using the Drupal CMS system, which gives the internal team an easier opportunity to update audiences on Black & Veatch’s latest projects. Now that the business has a wider range of motion to adjust and add content, Black & Veatch can better showcase its successes and determination to innovate within the EPC industry.