We are excited to announce that our work with Valley Bank has been recognized with a silver Marketing Effectiveness Award from the Summit International Awards! The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.
Valley Bank is a regional bank holding company with over 200 locations throughout the country. They came to us looking to develop a new online personality, build a robust strategy, and create thumb-stopping content that was in line with their core brand pillars. To achieve Valley Bank's marketing goals, we needed to engineer a social solution that would get followers and keep them interested.
We started off by crafting a clever Facebook ad campaign to further optimize their best-performing channel, launching fun, humorous creative that helped their page gain 18,000 followers and 8,000 likes. Next, we dove into building an engaging organic presence for Valley Bank across Facebook, Instagram, and LinkedIn by crafting an overall strategy focused on refreshing their brand personality, creating relatable and snackable content. We built a comprehensive editorial calendar to ensure alignment between strategy and execution.
Our organic campaigns included Behind the Sign, highlighting small business clients that partner with Valley Bank to grow their companies, and Money Matters, educating followers with intriguing video content offering easy financial tips.
Our robust and thoughtful social strategy saw incredible organic results across Valley Bank's social media channels in less than a year. In addition, we were able to increase brand awareness, promote their leadership to improve brand credibility, showcase their involvement in the community to position them as relevant for consumers, develop new ways to engage followers, and gain valuable insights into the Valley Bank audience.
We are honored to have received this esteemed award that recognizes our work helping clients like Valley Bank find the right blend of strategy, targeting, behavior analysis, branding building, and show-stopping creative.