LCB Senior Living is a developer and operator of quality, modern senior living communities to accommodate seniors by providing independent living, assisted living, memory care services, temporary stay and respite care throughout the East Coast.
LCB came to Boston Digital to showcase their communities and share the LCB story in one modern, cohesive digital platform.
About LCB Senior Living
The LCB Senior Living team has been a leader in senior housing, development, operation, and third-party management for nearly three decades. In that time, company leadership has been involved in the creation and management of more than 50 senior living communities. Through their expansive growth, LCB provides seniors with the space to be themselves, all while remaining a part of a community.
About the Project
LCB sought a website with a clean look and feel to effectively highlight their state of the art communities online. Our Boston Digital team drew on our extensive work with senior living and persona expertise to help LCB create a digital presence that showcased the unique features and amenities they offer. To ensure the LCB brand remained consistent, we took some of the elements from the old site that reflect LCB’s culture, such as colorful design elements, and made sure to weave them strategically into the overall theme of the new site. We highlighted the look and feel of the community with large eye-catching imagery that showcases the facilities and fun activities the seniors are provided with in their communities. By creating an eye catching, yet approachable design, we were able to better reflect the modern and elegant feel of the homes and communities themselves.
To deliver an exceptional user experience, we simplified the navigation to make it easy for users to understand the LCB story, what they offer for seniors, and what sets them apart from the competition. Boston Digital consolidated the decentralized microsites of the separate LCB communities into one organized site with a better flow to guide users to the perfect community for their needs. Prospects can easily go from gathering more information on types of living options to scrolling through images of the communities in their area. Boston Digital created a personalized user experience so as users peruse the site, the site will remember which locations they viewed, allowing them to easily go back and forth between pages.
As leaders in modern senior living, it only makes sense that LCB should have a modern, user-friendly, and beautiful website. Boston Digital created a new website that offers a seamless user experience to engage prospects with the unique culture of their communities, and guide them to the perfect home for their loved ones.