Global marketers rely on the internet to expand their reach and solidify their presence in countries around the world. But the internet is not the unifying force everyone thought it might be. This article, written by Boston Digital President Peter Prodromou and published in MarTech Series, explores why there are really three internet models (US, Europe, China), and how marketers should prepare for and approach each of them. 

How the World's Three Internets Are Changing Global Marketing