Five Star Senior Living is a leading provider in warm, inviting communities where older adults with a variety of needs and interests can find the perfect lifestyle for them. Having worked with Boston Digital previously, when it came time for their brand and website revamp, they knew exactly where to turn.
About Five Star
Five Star offers a variety of living options to fit any resident’s specific needs. This includes more than 260 Independent Living, Assisted Living, Alzheimer’s/Memory Care, Healthcare Centers with Skilled Nursing & Rehabilitation and Continuing Care Retirement Communities.
About the Project
After their last website redesign with Boston Digital 5 years ago, Five Star was ready to update their website and brand, as well as amp up their content strategy. Boston Digital was able to create a more modern look and feel that was more imagery focused by creating a new Five Star brand book as well as adding to their existing color palette.
Boston Digital conducted several user and stakeholder interviews and research, as well as user testing, to ensure we were offering the best user experience possible for Five Star’s audience. This research, along with our industry expertise, also allowed Boston Digital to equip the site with personalization based on Five Star’s key personas, such as the adult daughter who is looking for a home for her parents. Based on these personas, as well as what has been previously viewed, visitors will be served specific content tailored for them.
Having over 260 communities, Five Star has, and will continue to create, a large amount of content. To be effective, this content needs to be organized properly. Boston Digital helped transfer Five Star’s content over to a new management system that could better organize their content without slowing down their site. We also provided on-site CMS training to ensure Five Star’s team was comfortable and familiar with their new system. Not only did Boston Digital assist in content management, we also helped Five Star create a more robust content strategy which included content written by our team as well as templates to assist with content creation in the future.
Thanks to Boston Digital, Five Star now has a digital presence tailored specifically to the needs of their key personas and their audience in general. With a robust, well organized content hub, any prospect will be able to see that Five Star helps older adults find a sense of home and live life to the fullest.
See the site for yourself!