We’re excited to announce that Boston Digital has won three MarCom Awards! Since 2004, MarCom has honored excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.   

This year, we’re thrilled to share these three wins: 

Five Star Senior Living 

Platinum MarCom Award | Digital Media 

Five Star


Five Star Senior Living, a national healthcare and senior living provider, partnered with Boston Digital to ensure their brand, social media, and digital presence reflected the high level of care they provide their residents on a regular basis. 

We brought the Five Star story to life through a three-part video series. The three videos we created show how a typical Five Star resident spends their day, whether it be playing with puppies from a local shelter, exploring new technology through virtual reality headsets, or learning to use the social media app Snapchat.  

Renovia

Platinum MarCom Award | Digital Media 

Renovia


Renovia is an early stage commercial medical device company dedicated to improving the quality of life for millions of women with pelvic floor disorders. 

Renovia partnered with us to execute dynamic, personalized, multi-touch campaigns. Through this engagement, we aimed to empower Renovia’s audiences to feel comfortable volunteering information about their urinary incontinence to raise awareness of the issue of urinary leakage, while promoting Renovia’s non-surgical, non-pill medical device: levaÒ.  

To achieve their marketing goals, we developed a digital marketing program by testing various concepts via social, landing pages, lead capture, and email nurture – ultimately leading to an awareness strategy through social and a nurture campaign through email.  

Five Star Senior Living 

Gold MarCom Award | Website Redesign  

After their last website redesign with Boston Digital 5 years ago, Five Star was ready to update their website and brand, as well as amp up their content strategy. Boston Digital was able to create a more modern look and feel that was more imagery focused by creating a new Five Star brand book as well as adding to their existing color palette.  Boston Digital conducted several user and stakeholder interviews and research, as well as user testing, to ensure we were offering the best user experience possible for Five Star’s audience. This research, along with our industry expertise, also allowed Boston Digital to equip the site with personalization based on Five Star’s key personas, such as the adult daughter who is looking for a home for her parents. 

Five Star


Thanks to Boston Digital, Five Star now has an award winning digital presence tailored specifically to the needs of their key personas and their audience in general. With a robust, well organized content hub, any prospect will be able to see that Five Star helps older adults find a sense of home and live life to the fullest. 

We are truly honored to see our work recognized by such a reputable organization. Check out more of our digital creations & clients here