Boston, MA – February 20, 2020 – Boston Digital, a leading digital marketing agency, has named Jaime Escott Senior Director of Strategy. Escott was previously the company’s Director of Digital Marketing Services. In her new role, she will work closely with current and prospective clients to formulate high-impact marketing strategies, and guide Boston Digital’s account teams as they deliver on those strategies with innovative, results-focused projects and campaigns.
“Jaime is an incredible strategic asset. Her ability to conceptualize creative marketing solutions to business challenges is second to none. This, combined with extensive corporate-side experience that gives Jaime deep insight into clients’ day-to-day worlds, makes her invaluable to both our clients and our agency,” said Peter Prodromou, president of Boston Digital. “Jaime’s new position recognizes and formalizes the strategic work she has been doing at Boston Digital, and enables all our clients and staff members to benefit from her expertise.”
“Marketing is all about storytelling – creating a compelling, cohesive story arc that uses the right tools and channels to drive awareness, interest, and pipeline. In order to move the bottom line for our clients, all aspects of digital marketing must work in unison under the same strategic umbrella, toward the same goals,” said Escott. “I’m excited to collaborate with all the great talent we have at Boston Digital, as we provide highly optimized marketing services that make a tangible difference to our clients’ business.”
Jaime has over 18 years of experience in digital marketing. Since joining Boston Digital in 2017, she has led the digital strategy for projects ranging from Liberty Mutual to Embark Veterinary. Her expertise lies in her ability to translate a brand’s mission, audience needs, and business goals into compelling marketing initiatives that drive results. Prior to Boston Digital, Jaime worked in digital strategy and execution roles at Boston Magazine, Harvard Medical School, Beth Israel Deaconess Medical Center, and the Boston Herald.
About Boston Digital
Boston Digital has been delivering transformative digital marketing for 20 years. We believe digital excellence starts with a world-class website and catches fire with brilliant digital marketing services. Boston Digital helps clients across the US in industries from consumer products and life sciences to higher education, financial services and high tech, find their “digital mojo”, connect their brand to the people who need it most, and boost their competitive edge. www.bostondigital.com