The
Impulse
Generation
The common ground between Gen Z, Millennials, Gen X and Boomers.
The Impulse Generation
Every age group has been reprogrammed by the internet and mobile to behave in the same way.
Fast
Decision-Making
They are in need of quick satisfaction. They cannot—and will not—wait.
Constant
Connectedness
They are attached to their devices, especially mobile.
High
Expectations
They expect hyper-relevant content delivered in their favorite formats.
Short
Attention Spans
They're easy to distract and hard to engage.
Ways to Reach Them
Success in digital means following patterns, understanding needs, and delivering a custom experience that moves people through a journey.
Precision UX
Understand the commonalities that unite your audiences to inform persona segments, journeys, messaging & design.
Emotional
Creative
Create a story that transcends across people & placements to incite a desired behavior.
Cross-Channel
Content
Serve consumers specific content & creative across their unique persona journey.
Predictive
Technology
Develop platforms & engagement that align your goals & future audience needs with next gen technology.