The Impulse Generation

The
Impulse
Generation

The common ground between Gen Z, Millennials, Gen X and Boomers.

For the first time in history...

all four generations have buying power. This has led to a boom in Generational Marketing, which places an exaggerated focus on age, while neglecting consumer behavior.

We are no longer four siloed generations, but one technology-driven, device-defined generation.

Gen Z
Millennials
Gen X
Boomers

Every age group has been reprogrammed by the internet and mobile to behave in the same way.

Fast
Decision-Making

They are in need of quick satisfaction. They cannot—and will not—wait.

Constant
Connectedness

They are attached to their devices, especially mobile.

High
Expectations

They expect hyper-relevant content delivered in their favorite formats.

Short
Attention Spans

They're easy to distract and hard to engage.

Ways to Reach Them

Success in digital means following patterns, understanding needs, and delivering a custom experience that moves people through a journey.

Precision UX

Understand the commonalities that unite your audiences to inform persona segments, journeys, messaging & design.

Emotional
Creative

Create a story that transcends across people & placements to incite a desired behavior.

Cross-Channel
Content

Serve consumers specific content & creative across their unique persona journey.

Predictive
Technology

Develop platforms & engagement that align your goals & future audience needs with next gen technology.

Why It Matters

Catering to the Impulse Generation is critical to success in today’s digital marketplace. To effectively capture them, you need to understand them.

72%
of

customers

only engage with customized content
Consumers form an opinion about your website in

.05

seconds
80%
of

customers

ignore content displayed incorrectly on their device
On average, consumers will be on their smartphones

5hrs

each day