As we get closer to the widespread adoption of 5G, it’s essential to start thinking about what this network will mean for the future. How will it change our lives (other than allowing us to download all ten seasons of Friends instantly)? How will it rock the marketing world and allow us to deliver elevated campaigns to our target audiences? Let’s review.
What 5G Actually Means
In a literal sense, 5G stands for the “5th Generation” wireless network. It’s better, faster and stronger than its predecessors (including 3G and 4G). While many experts discuss the speed of this network, use cases are often ignored.
The truth is that 5G speeds allow us to do a lot more than download large files quickly. In fact, this network will allow for 3D experiences and holograms that render in real-time. While this won’t be the first time these 3D experiences are available, it will be the first time they render quickly enough to be viable.
The Future of Marketing
The introduction of digital materializations, paired with the inevitable proliferation of wearables creates an extremely powerful marketing opportunity.
Wearables will push the limits of personalization—allowing marketers to leverage data no matter where consumers are or what they’re looking at. When combined with the jaw-dropping reality of holograms, marketers will be able to do some pretty impressive stuff.
Imagine being able to populate a store window with holograms of clothing based on a person’s style preferences. Or better yet—holograms of that very person wearing the clothes inside the store. That may be the future of marketing.
But 5G won’t just be for retail marketers. Travel companies can leverage this network to allow consumers to virtually experience travel destinations before booking. The user would be transported to the breathtaking views of Rome or the bustling streets of Tokyo to help them land on a destination decision.
In a broader sense, email marketing might turn 3D. Imagine sending a campaign in which a hologram of Ryan Reynolds pops out of a user’s phone and stands in front of them to tell them how great your brand of cologne is. I don’t know about you, but Ryan Reynolds could convince me of anything.
How You Can Prepare
5G capabilities will be powerful, but only when leveraged in the right ways. In order to prepare for 5G marketing, you need to anticipate the changing needs and evolving expectations of consumers.
This means placing even more of a focus on aesthetics. The 3D capabilities of the future call for intricate imagery and compelling video—not flat, text-heavy articles. Investing in your video and design capabilities as a marketer, or as a company, can help prepare you for the digital age to come.
You’ll also want to invest more in voice search. As virtual assistants, like Alexa and Siri, become more commonplace, it’s important to consider the ways people will be searching for information in the future. By setting up a supportive infrastructure for this future, you can stay ahead of the curve and start building voice-based SEO before the playing field becomes saturated.
As our digital reality continues to expand, it’s vital that marketers stay abreast of the latest tech trends. 5G is coming and the changes it brings with it will happen quickly. By maintaining a drive to explore the unknown, you’ll come out on top in an ever-evolving digital world.