A new era in digital has arrived. The most forward-thinking brands and businesses are expanding their digital worlds with immersive virtual experiences that drive value with both employees and consumers. But it's not yet ready for everyone — as with all paradigm-shifting tech, there will be early winners who are able to quickly draw enormous value from the Metaverse, and others whose opportunity sits beyond the horizon. Boston Digital continues to track this technology closely as it evolves, helping businesses across all verticles prepare for their moment to strike.