Local SEO is important for construction in particular because people in need of a construction business don’t usually have one off-the-bat, therefore they rely on digital search to find a worthy partner. Therefore, it is hugely important that construction businesses maximize their brand online, in order to put themselves in front of these audiences in need as much as they can. With the right amount of effort, patience, and money, Search Engine Optimization (SEO) can bring your construction business more clients and more success. Over time, your business will climb the ranks of Google search, which will encourage more audiences to click on your site and engage with your services. Because people are relying on digital search more with each coming year, it is more important than ever to optimize your digital strategies for local SEO so that prospects searching in your area are able to find your business quickly and efficiently. Check out these 4 tips around how to leverage local SEO for your construction business.
Know Your Tags
Title tags and meta descriptions are fundamental for successful SEO. They complement what your audiences and prospects are typing in during their online searches to give quality search results. Audiences aren’t always outright and direct in their search processes, but it is hugely important that you research the words they’re using to search for construction information. Once you discover the keywords they’re using, you can implement them into your title tags to help sales-ready leads find your site easily.
Likewise, Meta descriptions need to encapsulate your business in a very brief character count. This description needs to be engaging, concise, and precise enough to encourage audiences to stop and click on your brand. In just one or two sentences, readers have enough information to formulate a first impression of how your construction business has top-quality services and successful projects so they will be presented with an on-the-spot decision to either click or not to explore your website further. Test out various meta descriptions to be sure that yours is optimized for engagement and packed with buzz words that will motivate your audiences to take action.
Rack Up Online Reviews
Recent studies show that 84% of people trust online reviews as much as actual recommendations, which means that there is a lot of opportunity for your business to attract new clientele by leveraging these reviews. While there are many places to promote reviews online, two networks that will compliment your local SEO strategy are Facebook and Google+.
Facebook is a great place to start encouraging your users to submit reviews because 68% of consumers prefer reviews from social networks. Facebook is a way for people to give life to your projects by incorporating imagery of the outcome and the creativity that went into it. Facebook reviews are also incorporated into the Google platform, so your SEO will simultaneously be improving as more reviews are posted on Facebook.
A more straightforward way to improve your SEO through reviews come directly from Google. Google reviews are a great way to emphasize your top-quality services because these reviews will pop up directly when someone searches for your business. Google support also explains that these positive reviews can improve your visibility and responding to them will show that you value the feedback you are receiving.
Leverage Online Directories
Typically, when someone is looking for services online with no preferred brand or partner in mind, they start with what is nearby and local. There is a lot of opportunity here to build new relationships if you’ve properly claimed your company on the appropriate online channels. However, a lot of businesses are overlooking the importance of claiming their businesses online, not only on Google but also on directories like Great Possibilities. Claiming your business on various platforms means you’ll have more links on trustworthy sites that will direct traffic to your actual website. The more that audiences are presented with clickable links, the more your brand is being put in front of opportunities to engage in new business with a broadened array of prospects. Make sure that, when filling out the business profile for these directories, you are being thorough and incorporating as much helpful and unique information as possible.
Even if your prospects aren’t currently looking for a partner in an upcoming construction project, they might be looking to brush-up on their knowledge in the field. Offering insightful, thoughtful information around the various facets in construction through blog posts, eBooks, and other thought leadership content is a great way to bring audiences to your site and improve your SEO standing. Not only will search engines track your contributions and push your business higher in search ranks, but your prospects will quickly come to trust your brand as a valued resource within the construction realm.
Use NAP Consistency
NAP is an acronym for “Name Address Phone,” meaning that consistency is very important when listing contact information for your business, whether it be on Google search, a third-party directory, the bottom of a blog post, or directly on your website. When search engines are crawling your site to collect information for the web, the slightest variations in key information such as this could potentially lower your local SEO ranking. This is because search engines are designed to find quality brands to promote at the top of a search and inconsistency implies the opposite.
No matter how strong your inbound marketing campaign is or how user-friendly your website may be, implementing local SEO tactics can broaden your audiences tenfold, if done correctly. Visitors are looking for a fast, direct, and accommodating brand when searching on Google for a construction business. Keep this in mind when incorporating meta tags, title descriptions, reviews, and new content. You will be pleasantly surprised at the abundance of new opportunity awaiting your business on the other side of better SEO tactics.