According to a recent study, nearly 62% of construction companies are experimenting with emerging technology.

Virtual reality is one technology that has begun to take flight in the construction industry. In fact, 16% of survey respondents expect to be using augmented reality or virtual reality in construction projects before 2020. From conceptual designs to stakeholder meetings, virtual reality has redefined what it means to work on – and off – the jobsite.

However, it can be overwhelming to integrate emerging technologies into your existing processes. The time and effort required to weave new technology into your marketing strategy alone can spark hesitation. But we’re here to tell you it’s worth it. Here are three ways that virtual reality can improve your construction company today:

It Communicates the Project Vision


As a construction company, it’s crucial to meet the needs of stakeholders and prospective clients. Virtual reality can be used to influence these audiences and communicate your vision of the project. For instance, take your prospect or stakeholder on a virtual walkthrough of your project plan. While nothing is physically built yet, virtual reality technology can make it feel real to your viewers. Therefore, you can show what the project will look like, how you envision it to flow, and which elements still need feedback. You’ll facilitate quicker decision making from your prospects and stakeholders once they can see your vision, all before hammer hits nail.

It Builds External Excitement

Showcasing your upcoming projects on your website and social channels is crucial for exposure. However, these methods aren’t guaranteed to win more business or generate increased interest. Use virtual reality to build excitement from your viewers and keep the public engaged – from a project’s launch to its completion.

For example, if you’re working with a university to build a new structure, talk to the project manager about creating buzz among students. With the school’s permission, you can host an on-campus event that engages the students and faculty who will be using the building. Rather than posting flyers or placing signs on fences about an upcoming project, hold an event to walk-through the new space.

Show students, faculty, stakeholders and locals your building designs through virtual reality headsets and immersive tours on-screen. Once you engage your viewers and spark their interest, they’ll feel like they’re a part of the project – keeping them excited and making them more likely to remember your brand.

It Reduces the Risk of Rework


Keeping your team members equipped and informed throughout a project is critical to its success. If a subcontractor misinterprets what’s required for the project or isn’t given the correct information, it increases the likelihood for rework. In fact, 52% of rework is caused by poor project data or miscommunication.

Therefore, it’s much more efficient to catch errors in a virtual space than in one that’s already built. With virtual reality, you can walk through a project and identify issues that could arise prior to the build. This reduces the amount of rework your team has to fix – saving your company time and money and keeping your clients happy.  


Emerging technology, such as virtual reality, is important to adapt to. From designing a new hospital or school to pitching new projects to stakeholders, virtual reality will guide your project to success in any phase.

Whether you’re communicating the project vision, boosting audience engagement, or reducing the risk of rework, virtual reality can assist in making your projects more efficient and buzzworthy.

Once you optimize the virtual space, the physical space will be built on a foundation of success.

How has your construction company been using virtual reality? Let us know on LinkedIn! 

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