The
Impulse
Generation

The common ground between Gen Z, Millennials, Gen X and Boomers.

For the first time in history...

all four generations have buying power. This has led to a boom in Generational Marketing, which places an exaggerated focus on age, while neglecting consumer behavior.

We are no longer four siloed generations, but one technology-driven, device-defined generation.

  •  
    Gen Z
  •  
    Millennials
  •  
    Gen X
  •  
    Boomers

The Impulse Generation

Every age group has been reprogrammed by the internet and mobile to behave in the same way.

fast decision making icon

Fast
Decision-Making

They are in need of quick satisfaction. They cannot—and will not—wait.

constant connectedness icon

Constant
Connectedness

They are attached to their devices, especially mobile.

high expectations icon

High
Expectations

They expect hyper-relevant content delivered in their favorite formats.

short attention spans icon

Short
Attention Spans

They're easy to distract and hard to engage.

Why It Matters

Catering to the Impulse Generation is critical to success in today’s digital marketplace. To effectively capture them, you need to understand them.

  • 72%
    of
    customers

    only engage with customized content

  • Consumers form an opinion about your website in

    .05
    seconds
  • 80%
    of
    customers

    ignore content displayed incorrectly on their device

  • On average, consumers will be on their smartphones

    5hrs
    each day

Ready to capture the Impulse Generation?

Let's Talk!

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