View More Articles
The unification of four generations into one device-driven Impulse Generation is the evolutionary byproduct of our ever-growing infatuation with connectedness. We just can’t seem to put our phones down.
We’re bombarded by distractions every day. Whether a notification on our phones, a ping on our desktops or a vibration on our Apple watches—there are endless distractions that shift our daily routines. It’s the price of being able to watch TV, FaceTime our friends, and locate the nearest Dunkin' (or Starbucks) all at the same time.
Influencer marketing has become one of the most dominant forces in digital marketing today. Consumers are no longer convinced by scripted actors or generalized advertisements; instead, they’re swayed by the opinions and experiences of credible influencers. But before you can leverage influencers to grow your brand, you must identify the best ones for the job. That’s why we’ve put together a guide to help you find impactful influencers for your brand today:
In B2B, it’s all business (literally). The need for B2B marketers to share a vast amount of information at once can lead to dense, technical content that’s as boring for consumers to read as it is for marketers to write. While it’s not always possible to shave out critical details, you can make content more engaging for your audiences using infographics.