As members of the Impulse Generation, today’s consumers are wired for mobile. With the web at our fingertips, we’ve all come to expect instant access to information.
However, if the search for information isn’t as instantaneous as we expect it to be, we quickly lose interest – or leave altogether. In fact, nearly half of consumers expect a page to load in two seconds or less; and 40% will abandon a website that takes more than three seconds to load.
To keep up with consumers’ need for speed, there’s another generation of connectivity on the horizon. With 5G, there will be an entirely new level of wireless connection, unlike any generation before it.
The Fifth Generation of Connectivity
1G meant we were able to talk to one another, 2G meant we could text and send messages to one another, 3G provided access to mobile data and the web, and 4G meant we could do all of those things faster.
5G brings much more to the table than other generations, with higher bandwidth, lower latency, and the ability to connect with more devices at once.
A higher bandwidth means there will be a greater capacity to transfer data, and lower latency means our devices will be more responsive with less lag time between sending and receiving information. In addition, 5G will offer improved connection between devices. This means there will be more seamless, omnichannel experiences on a variety of devices, which is critical considering 90% of users utilize multiple screens sequentially to accomplish a task.
This wireless innovation is a major breakthrough in technology that will accelerate our access to the internet and change the way people communicate with one other. Ninety two percent of executives from 100 major telecom operators agree, saying that 5G will pave the way for new emerging technologies.
With the introduction of 5G connectivity, consumers (and businesses) will experience many changes in the near future and beyond. Here are just a few of those changes:
Accelerated Growth in IoT
The Internet of Things (IoT) is the movement towards having almost every device we use connected through the internet. From wearables to smart devices, IoT exchanges data and information between devices to deliver a cohesive experience for consumers.
With the introduction of 5G, there will be a new infrastructure that will be able to carry larger amounts of data to and from devices. For instance, IoT fueled by 5G could change the healthcare industry, because with low latency, surgeries or other major healthcare services could be performed remotely – something that no other network would be able to do.
This will ultimately lead to a smarter, more connected wireless world where businesses have new potential to better serve customers on many platforms and devices. In fact, experts predict that more than half of new business will run on the IoT by 2020, meaning 5G will be the catalyst for growth in the world of IoT.
New Personalization Capabilities
In today’s digital age, consumers expect personalized experiences that are highly relevant to their needs. In fact, 72% of consumers in 2019 only engage with marketing messages that are customized to their specific interests. And by 2020, over half of consumers expect that companies will anticipate their needs and make relevant suggestions before they make contact.
Luckily for consumers, the majority of marketers have already steered towards personalization. According to Forrester, 94% of marketers are focusing on their data and analytics capabilities, personalization technologies and customer profile data management capabilities to deliver personalized experiences.
5G will improve the automated technologies already existing and create new opportunities for mobile experiences moving forward.
Improved Mobile Videos
More and more people resort to their mobile devices to view content – and video is no exception. In fact, over half of video content is viewed on mobile. This means to keep viewers engaged, videos should play fast and orient correctly, with no hassle and only a high-quality performance.
5G will elevate and improve the mobile video experience. With its low latency, there will be less lag when watching a video on mobile devices. In addition, people won’t have to rely on their home network to watch videos. Rather, they can leave their broadband connection and truly cut the cord for good, because their wireless connection will be even stronger than their broadband connection. Another perk of 5G is the ability to quickly download an HD video in seconds – something that would take minutes on 4G.
With the introduction of 5G, networks will drive the growth of the IoT, personalization will reach new heights, mobile videos will advance, and consumers will connect with one another in an entirely new way.
Therefore, the evolution of wireless is more than a simple numeric change. It’s a profound milestone in the wireless world.
5G is the digital innovation that typifies the future of connectivity – something 4G could never do.