Influencer marketing has become one of the most dominant forces in digital marketing today. Consumers are no longer convinced by scripted actors or generalized advertisements; instead, they’re swayed by the opinions and experiences of credible influencers. But before you can leverage influencers to grow your brand, you must identify the best ones for the job. That’s why we’ve put together a guide to help you find impactful influencers for your brand today:
The most direct way of discovering an influencer is doing a quick google search. By exploring industry-related keywords, you can easily find influencer posts, websites and articles. Or, if you already have an influencer in mind, use Google to see their past work and the types of posts they’re accustomed to promoting. This preliminary research can help you to refine your list of potential influencers, allowing you to reach out to the right ones right off the bat.
Pro Tip: Google Alerts allows you to set up notifications when keywords and phrases are mentioned online, giving you the most up-to-date insight on industry news, trends and influencers.
Social media is one of the best platforms for finding influencers and trendsetters. Whether it’s Instagram, Twitter, Facebook, or LinkedIn, you’ll find a plethora of influencers posing and posting for brands. Even if you’re not looking to get your message spread via social, their profiles allow you to gain insight on whether or not they’re a good fit for your business. You can also search for hashtags, keywords, and profile tags to find related conversations and accounts.
Social media monitoring and listening tools also offer insight into who is already talking about your brand. This can be a great way to start your influencer program, allowing you to identify micro-influencers who are already posting about your brand.
Blogging is a very dependable way of finding industry-specific influencers. Bloggers write about everything from sustainable makeup to financial investments, making it easy to align your niche with the right writers. By seeking out bloggers who receive a substantial amount of engagement on their posts, you’ll be able to find the ideal influencers for the job.
You can also use blogs as a resource to find names of influencers in your field, whether it’s a direct quote from an industry thought leader or an example of work. Sometimes blogs can reveal multiple influencers if it’s covering specialists in a particular category. While you may not want to read every word, scanning these pieces can be very helpful in discovering up-and-coming thought leaders.
Podcasters can be scientists, writers, comedians, politicians, sport analysts, or anyone with a microphone for that matter. By listening to podcasts, you can get to know the thought leaders who host them, as well as their intriguing guests. Plus, by familiarizing yourself show itself, you can better understand who the listeners are, which will indicate whether or not the hosts are the right influencers for your brand.
Since the rise of influencer marketing, technology that analyzes the different measurements of micro, macro, and mega influencers has skyrocketed. For example, AspirelQ is a self-service platform that offers access to over 150,000 influencers across major social media platforms. There are also media-specific platforms such as BlogDash, a blogger-based influencer outreach tool. Mavrck is an influencer discovery platform that converts loyal customers into influencers, since they already have a positive experience with the brand. If your company is getting serious about finding the right influencers, these tools can be a huge help in the process.
From building brand trust to better engaging target audiences, there are many reasons to leverage influencers in your marketing strategy. In fact, since last year, 86% of marketers have utilized influencer marketing to leverage their engagement with customers. In today’s oversaturated digital landscape, it’s key to find the right promotional partners to help influence your audiences’ purchasing decisions. By keeping a close eye on the right channels, you can find influencers that not only complement your brand, but augment it, too.