The World Wide Web is an ever-evolving space. In just a few short decades, websites have gone from static, pixelated pages to complex digital ecosystems. And each year, the Internet ups the ante. New design trends are constantly exploding onto the scene, as marketers and web managers scramble to keep up.
While cutting-edge design typically isn’t a top priority for legal marketers, it should be. Impactful design is key to standing out in an industry that tends to put design last. In fact, 94% of people cite web design as the main reason they mistrust or reject a website. With 70% of law firms generating new cases through their website, it’s essential that your firm’s site is well-designed in order to engage prospects.
As important as web design may be, we understand that you don’t have an endless amount of time to research the latest trends. That’s why we’ve created a list of web design trends you need to know in 2019.
Make It Monochromatic
While many brands gravitate toward expansive color palettes, less can be more when it comes to color in web design. A monochromatic design can help audiences to focus on your content, rather than getting caught up in design. It’s a subtle way to bring your messaging forward, while maintaining a sophisticated look and feel.
Many legal firms have a large amount of information to communicate on their websites. From attorney bios to success stories, a monochromatic design can help you call attention to the information that’s most important to your audiences.
Go Against the (Color) Grain
There are approximately 1.94 billion websites worldwide. This makes standing out among the crowd incredibly difficult. By using uncommon colors (hint – this works for monochromatic designs, too), you’ll be sure to stand out in a traditionally conservative industry.
To be clear, going against the grain doesn’t mean going crazy with color. Choosing just one bold color, like red, can make your brand more memorable, without distracting from your messaging. This allows your firm to stray from the mundane, without sacrificing professionalism.
Go Big or Go Home
Massive, bold text is another design trend to consider. Many brands are dramatically enlarging headline text in order to make a statement and command attention. This is yet another tactic that helps users to focus on the messaging, rather than the design.
Large text exudes confidence and forces brevity, keeping your pages impactful and to-the-point. It also blends message and design into one element, making your words the focal point of the page.
While screen-dominating text isn’t appropriate for every web page, it can make a big impact on pages such as the home page or services pages.
Embrace the Space
Leveraging “white space” on your website can lend an air of elegance to your digital presence. This might feel counterintuitive - in the days of print, white space was considered wasted space. Now, that theory has shifted.
While many brands drown users in giant blocks of text and crammed imagery, giving your content room to breathe is a refreshing approach. Additionally, the use of white space can increase content comprehension by 20%. This is key in the legal industry, since terminology and processes are often confusing for prospects.
By including more white space in your design, you’ll differentiate your site and improve the user experience.
Get with Gradients
Gradient designs have become a popular approach due to their ability to attract the eye. Solid color schemes have been commonplace for so long that gradients tend to attract more attention. These designs are the perfect backdrop for important messaging, ensuring that readers are drawn to them.
Gradients are also a useful way to make your calls-to-action stand out. By implementing a gradient design on your buttons, for instance, you’ll make them pop and pique user interest. Boston Digital actually took this approach on our own website. Our CTA buttons boast a gradient hover state to delight users and make them want to engage.
By using gradients strategically on your legal website, you can guide users’ eyes to important content and gain more control over your website’s flow.
Designing with Purpose
Experimenting with web design trends doesn’t have to mean taking bold risks. Instead, the subtle introduction of design elements that support your business goals can make a big impact. Whether you’re aiming to draw attention to your messaging, stand out from the competition, optimize website flow, or draw attention to your CTAs, a strategic design can help you get there.